The hot and sizzling Bipasha Basu was appointed as the brand ambassador for ‘Gili’, one of India’s most popular diamond brands.The brand Gili had earlier been wholly acquired by the effervescent Gitanjali Group the country’s largest integrated diamond and jewellery manufacturer and retailer which is endorsed by Kareena Kapoor also.
Bipasha Basu is the reigning queen of bollywood with hits like Omkara, Race, Goal.
The Gitanjali group strongly feels that Bipasha epitomizes what Gili stands for. The gorgeous and vivacious actress Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. She is a brand fit, but also Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili.
The first jewellery brand to be launched in India- Gili, has achieved a superbrand status, and offers Indian consumers a world of choice and ‘Easy Elegance’. Its primary brand value is ‘Genuine diamond and gold jewellery at affordable prices’.
Gili is one of the top brands for studded jewellery with more than 500 outlets in over 30 cities, including various retail formats,
stand-alone stores, shop-in-shops, outlets at airports etc. Gili has several of its exclusive showrooms called the ‘Gili World’. Growing dynamically, it has a sub-brand to itself called the ‘Facet Shoppe’. It comprises of a highly priced product range, suitable for weddings and other such planned purchase.
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